ExpanDrive

Click through and watch at 760p resolution. (via jwz)

Unless you’ve been living under a rock for the past few years, you know Helvetica. It powers your iPhone. It makes your Jon Shea’s underpants. It fills out your wedding registry.

But as a typeface designed for neutrality—used unironically in tax forms and corporate media for decades—Helvetica’s current rebirth as a “hip” marketing tool almost certainly has a shelf life. And with bad tv and so-so cinema leaning heavily on the typeface to establish branding, I’d say we’re already looking at the beginning of the decline.

So what’s the next trend in the world of typograhpy? Take a look up during holiday travel this season and you can’t fail to miss it: the FHWA Series fonts, and the innumerable spin-offs they’ve inspired.

Don’t believe me? How do you think satellite radio monopolist XM is reminding everyone that they’re the future of audio communication?

And if you’re looking for a light, hip web publishing platform that redefines the nature of the blog, here’s the first thing you see:

Even Southwest Airlines, one of the most obvious competitors to the Interstate Highway System, is using the typeface to let travelers know that their bags fly free:

I can’t say why highway fonts are experiencing such a marketing revival. When legibility and quick transfer of information are not a priority, the typefaces are rather homely, with their chopped ascenders and bloated x-heights giving them a stubby, pot-bellied look.

It could be the same instincts of subversion and reinvention among designers that put Hevletica back on the marquee. Or perhaps it’s an attempt to tap America’s nostalgic association of the open road with change, freedom, and adventure.

But whatever the ethos behind it, it’s clear the long-overlooked FHWA style is making a comeback in advertising. If Helvetica is the best way to say “everyone else is doing it”, Highway Gothic is the best way to say “everyone else is doing it wrong.”

According to Yahoo, “AT&T” [sic] is about to release a “MicroCell”. You plug it into your internet connection, and it broadcasts a short range 3G signal that a few phones can use for voice and internet. Basically a wireless router for cell phones.

I’m having a little trouble wrapping my head around it. On the one hand, you can fix the dead spot in your basement apartment or get an iPhone in Vermont. That’s really cool. On the other hand, you’re going use your own internet connection to augment AT&T’s shitty network, and you’re going to pay AT&T for the privilege?

You know what would be great? If you could get one without the AT&T. I mean, if the call is going from your phone to your MicroCell and then over your internet, then what is AT&T really bringing to the program?

Around this time last year, I wrote a post lampooning those who would compare Michael Jordan and Kobe Bryant. And for the most part, I feel the same way. It’s nothing against Kobe, but Jordan is Jordan. Even if you can put up numbers like his in games like his with a style like his, you’ll still never be able to surpass his legend.

To emerge from a shadow like this, you’ve gotta make your own legend. Eddy Merckx is the Jordan of cycling. During a five year stretch at the peak of his career, Merckx won one out of every three races he started. He dominated opponents in the fastest sprints, the toughest cobblestones and the highest mountains. And you know why you never heard of Eddy Merckx? Because Lance Armstrong won 7 Tours de France in a row.

This year’s NBA Finals were significant for Kobe. No disrespect to his current supporting cast, but they don’t hold a candle to any of Jordan’s teams, or the 2000-2002 LA title squads. Kobe was in a position to be The Man for LA, and this time he came through. 30-plus points, 5 rebounds and 5 assists in each of the games? Those are Jordan numbers—literally.

So how else to step out of MJ’s bald, large-eared shadow? I’ve got a few suggestions that I think will let Kobe create his own legacy in the annals of the NBA.

Make Your Own Records—Jordan is (at long last) done with the NBA record books. But rather than compete against history, Bryant might to better to take on a few challenges Jordan never thougth of. The press loved Kobe’s 61-point record-setter at MSG this February. Granted, Madison Square is the Mecca, but collecting the full-set of NBA arena records would be huge.

Focus on Spectacle—MJ was a rockstar spokesman, who handled fame with aplomb. Kobe, not so much. But I think Number 24 could actually use his aversion to the spotlight as an advantage. Rather than constant exposure, shoot for fewer, high profile appearances. Case in point: Bryant was awesome as the face of the Redeem Team at last summer’s Olympics. Focus on one-off events—maybe try and turn the 2012 All-Star game into a 50th Anniversary of Wilt’s 100 point performance at Hersheypark.

Beat the Legends Alone—Though he was always amazing, it wasn’t until the development of his supporting cast—especially Scottie Pippen—that the Bulls of the 1990s were able to overcome seriously good teams in playoff situations. Defeating a revived Boston Big Three—or better yet the newly-forged Shaq/LeBron partnership—with the current Lakers squad would make Kobe’s performances stand out separately from Jordan’s.

Love The Game—Kobe, I know you love basketball. But man, sometimes I feel like you’re just out there to make money. You always get so sour when the screws are on. If that’s your on-court demeanor, so be it—change your court. Get caught on cell phone cameras goofing around at a pick-up game somewhere. Take a basketball out on a jog every once in a while. You don’t even have to talk to anyone—just play and have a good time. Secretly, I know you want to.

Change The Game—When Jordan started losing a step in his 30s, he enlisted a variety of new maneuvers to create space in front of his jumper. It converted the turnaround from a low-percentage, desperation move into a must-have weapon in every player’s arsenal. His Airness’s second retirement began seconds after a beautiful (and some would say illegal) jumper—it would be nice to see Kobe put his signature on the game in a similar fashion (and maybe be a little more serious about retiring).

I’ve been paying the Apple tax, in one way or another, since 1984 and I’ve been doing it with a minimal amount of grumbling. But that last batch of MacBooks really irked me, especially the $700+ up-sell if you want FireWire. (Apple’s poverty prize, a three-year-old design with some new parts wedged into it, hardly merits mention here.)

Consider this your call to rebellion.

But some recent developments may finally crack the whip on Apple’s runaway markups. It’s gotten to the point that, roughly the price of no-frills aluminum MacBook, now you can get an iMac and decently sleek, ultra-portable Dell netbook.

The desktop machine buries the $2000 MacBook Pro in terms of performance, and the netbook does the same in terms of portability. That’s two machines for 30% less than the cost of one. And, in case you’ve been sleeping under a rock for the past month, yes: they both run OS X.

I realize that there are some DIY costs involved with the Hackintosh, and maybe 1% of users really do need the MBP’s combo of power and portability (with another 9% self-absorbed enough to think they do). Heck, I’ll even admit that if I were man of means, the light-up keys might just be worth the two grand.

But much like Sam Adams before it, I think Apple has drastically overestimated its consumer appeal in harsh economic times. As the hackers churn out more Grandma-ready mods, and as the economic grindstone keeps milling idiot consumers into tech-savvy flour, Apple will have to seriously re-evaluate its pricing strategy.

Planet Money has a great podcast (direct mp3) exploring why bankruptcy for GM isn’t as obvious a solution as it was for the airline industry. They speak with Steve Jakubowski, a bankruptcy attorney. Steve does a fantastic job at laying out why GM wouldn’t be able to recovery from a chapter 11 filing. Who wants to buy $30,000 car whose warranty is backed by failed company – more likely to liquidate than recover? If sales dry up further, emerging from bankruptcy would prove impossible.

via Calculated Risk

The Onion [hilariously] hosts a panel to discuss if the Government should stop dumping money into the National Money Hole.

“No reasonable person is advocating we stop destroying money – but the American people earned that money, they have the right to decide how it should be destroyed… let the free market decide the most efficient way of destroying money”

Maybe you heard earlier this week about Apple taking out a patent on some solar cells, so soon we can all have solar powered MacBooks and iPhones and blah blah blah.

Look: that might do it for my cousin Irene with the gold pigtails and a frilly pink dress, but that sure as hell doesn’t do it for me. I demand MORE POWER. And like John McCain, who’s so tough he wouldn’t even use a solar-powered sundial, I know exactly where to get it.

That’s right, I’m talking about a nuclear computer. I’m sick of being behind the Cheese-Eating Surrender Monkeys in generating what is obviously the manliest form of power on earth. And don’t bother whining about “feasibility”. If we’d let weenies like you take over during the 60s, there’d be a Russian flag on the moon and the national pastime would be badminton.

A Mac Pro weighs almost 50 pounds, and enough fissionable material for an a-bomb weighs only 11—still sound impossible to you? Sure, you’d need turbines and a cooling system and crap like that, but Apple’s always bragging about how awesome its designers are. Now it’s time to put up or shut up.

On top of just being frickin’ awesome, nuclear computing would all but solve the national energy crisis. When you were running some pansy application like Mail or iWank or whatever, you could use the power supply in your PC to run the rest of your home, and even sell power back to the grid.

Look, I love the environment as much as the next guy—wind turbines, recycling, bottle deposits, hybrid SUVs; the whole nine yards. But solar’s simply not a viable solution for power users; I mean, what are you gonna do when the sun’s not shining?

Let’s say you’re playing Quake IV in your bedroom at 4am, and somehow fighting back the entire Korean Peninsula with a single measly railgun—do you want to get gauntleted because a “low power warning” pops up and ruins your FPS? Or do want your power supply to get so hot from rendering ultra-high-res blood spatter that you have to huck it in the bathtub to prevent a meltdown?

The choice is yours, people. Don’t let Steve Jobs talk you into buying an inferior product.

Image: MacNuke, created by author. From original work by Gmn wnr. Free use under cc-by-sa-2.5.

Are you using bash-completion? I bet you think you are. I bet you’re not. It’s a horrible name (up there with “The Wire” and “Battlestar Galactica”), because people hear it and think that they know what it is, but they’re wrong. Don’t prejudge the bash-completion. It’s much, much more.

Everyone knows about [tab] completion. It’s great. We love it. But, it leaves a lot to be desired. How many times have you done something like this:

Continuity:~$ cd m[tab]

and then seen this:

magnetk/     makay_tex_source.tex     mathjob.pdf     
methods of theoretical physics.pdf     monterpp.pdf

Three pdfs, a tex source file, and one directory. Do you know how many times I’ve wanted to cd into a pdf file? Zero. I’ve never wanted to cd anything but a directory. So why does [tab] completion show me all those files that I’m obviously not interested in?

There’s a better way. In fact, bash already has a robust programmable completion system managed through the builtin commands compgen and complete. While bash is distributed with “programmable completion”, it isn’t distributed with “programmed completion”.

That’s where bash-completion comes in. It’s more than 9000 lines of pre-programmed completion artificial intelligence. It knows that you only cd into directories. It knows passwd only works on users, groupmod only works on groups, unalias only works aliases, and which only works on commands. And that’s just in the first 150 lines. The current version even includes a whole svn subprogram, so that it can figure out valid targets even for the various svn commands.

You can install bash-completion by Macports (sudo port install bash-completion), fink (fink install bash-completion), or apt-get (apt-get install bash-completion). You can also install it by hand. This involves downloading the file, unzipping it, and putting it somewhere.

Regardless of how you install it, you need to make sure it gets sourced when you start a new shell. Sometimes Macports et alias will do this for you, and sometimes they won’t. If you’re new to this, then source just reads a file and executes it line by line. Add a line to .profile (or another file that gets loaded when you open a new shell) that says source /path/to/bash_completion. For those of you with Twitter-eqsue character constraints on your dot-config files, you can also say . /path/to/bash_completion, where the . operator is a synonym for source that saves 5 characters at the cost of being infinitely less readable, and infinitely easier to misinterpret.

Then you’re done. Load up a new shell and enjoy. If you’re used to stupid file completion, then prepare to be amazed. You’ll find yourself groping around with [tab] in places you never would have imagined before, and you won’t even realize you’re doing it.